From London to Lincoln Road, Miami Swim Week Means Business! What keeps South Beach at the top of every traveler’s Best Beachfront Holiday list? Mercedes Benz Swim Week which takes over the city every July to showcase the latest styles in bikinis on catwalks suspended over the most glamorous swimming pools in town. For the rest of the year every glossy fashion magazine is filled with images of Art Deco Hotels and glamorous people having fun in the Florida sun.
The landmark Raleigh Hotel has a pool originally designed for screen goddess Esther Williams, but with recent updates it attracts legions of leggy swimwear models who stride along the sinuous coping to a thumping electronic beat wearing little more than tiny strips of spandex! The world’s most influential editors and tastemakers stand by taking photos and writing articles about the latest trends in resort wear to share with their readers around the globe.
What happens next? Magic! Every look is replicated for stores from London to Lincoln Road and women line up to buy the beautiful bathing suits that made their debut right here in Miami Beach. Fashion may seem frivolous, but here in South Florida it means business!