Osklen clothing of Miami Beach offers upscale casual looks designed for active living by sportsman Oskar Metsavaht, a noted entrepreneur whose passions include mountain climbing, surfing, snow boarding and designing the kind of clothing favored by the lithe and limber sybarites who frolic on the beaches of Rio.
The brand started in 1986 when Metsavaht, who practiced sports medicine, created the “Storm Tech System” of performance outerwear utilizing fabrics crafted to be protective against the cold weather conditions faced by mountain sports enthusiasts. As the company evolved into a lifestyle brand, a men’s and women’s line of surf-ready sportswear put Osklen on the fashion map.
The new flagship shop is located on Lincoln Road Mall just across from Sushi Doraku. Designers have translated the mod, black and white mosaic design that comprises the public promenade in front of the store into a bold graphic tile motif that highlights the interior walls, deftly bringing the outside in. Seasonal merchandise selected for the store’s debut shimmers with lurex and bold beachy gold. Branded black and white long board surfboards in the window emphasize the sporty vibe that is the essence of the brand.
The full line of modern Brazilian apparel is now available at the flagship store at 1111 Lincoln Road.
1111 Lincoln Road
Miami Beach, FL 33139