One of the world’s largest fashion retailers, ZARA recently expanded their South Florida operations to Lincoln Road Mall which is the second South Beach location for the popular fashion brand. Known for affordable spin-offs of exclusive runway looks, ZARA offers clothing and accessories for men, women and kids at nearly 50 US locations and 1,763 shops worldwide. The Lincoln Mall flagship, opened in June, encompasses 26,000 square feet of prime retail space in direct proximity to H&M’s (Hennes & Mauritz) fast-fashion superstore which occupies the former Lincoln Theater nearby.
ZARA fills two floors of the historic 420 Building, a property of some 275,000 square feet of mixed-use retail and office space housing Sunglass Hut, Starbucks and the clothing brand Scotch & Soda which line the pedestrian-friendly shopping promenade. The landmark Art Deco structure wraps around the corner of Lincoln Road Mall and Washington Avenue, one of the most traveled thoroughfares in the area. A large format retail space will refocus foot traffic to the busy intersection and bring unparalleled attention to the ZARA brand.
The expansive main floor of the tony shop is dedicated to women’s clothing, accessories and footwear. Divided in sections for work and weekend looks, the pricepoints range from inexpensive ZARA Basics to the more costly tailored sportswear. Anchored by a sleek bank of escalators at the center of the space, ZARA offers suits and casual menswear plus a full selection of kids clothing on the second level.
Lincoln Road Mall once housed upscale department stores like Saks Fifth Avenue and Bonwit Teller, but until quite recently has not attracted modern brands that might afford to build large anchor shops. As South Beach expands its reach in the global travel market and the demand for pricey residences rises on the tiny island that is Miami Beach, consumer interest in the South Beach area makes Lincoln Mall a “must have” location for top brands.
Retailer Crate & Barrel built the city’s largest housewares shop for their mod spin off CB2, Chicago cosmetics retailer ULTA took over 2 floors to build an outpost on Lincoln Road near Washington Avenue and H&M gutted the landmark Art Deco theater to bring their youthful men’s and women’s clothing to South Beach. The marble-clad site of the former Saks Fifth Avenue department store now features a massive Forever 21.
While the 420 Building is a registered landmark, the iconic rounded windows that flank Lincoln Road Mall will provide the perfect showcase for ZARA’s flagship shop. Because the mall is closed to automobiles, no other retailer has direct access to a busy cross street like Washington Avenue. The addition of this desirable Spanish fashion brand will energize the eastern gateway to the popular esplanade and should revitalize the adjacent Washington Avenue retail real estate.
420 Lincoln Road
Miami Beach, FL 33139